Keyword Campagins

SMS Keyword Campaigns

Keyword Campaigns

A Keyword Campagin on Shared Short Code offers a cost-effective solution for SMS marketing by allowing you to share a short code with other SMS4U customers. This reduces your expenses and makes it easier for businesses with smaller budgets to leverage SMS marketing effectively. Sharing a short code is a widely known practice in the mobile industry, ensuring you get the benefits of SMS without the high costs associated with a dedicated short code.

Some basic guidelines before you get started:

Each customer is separated by a keyword that must be included at the beginning of each message.
Texts into your Shared Short Code will cost the sender 20c.
For every text received by the Shared Short Code, you can send automated reply back to the sender.
There is one single Set Up Fee, plus a Monthly Fee per Keyword you register.

How It Works

Keyword Campaigns offer an efficient and economical way to manage SMS campaigns. Here’s a straightforward guide to how our Shared Short Code service functions:

Keyword-Based Segmentation

Each customer is assigned a unique keyword to include at the beginning of their message. This ensures that incoming messages are accurately routed to your business, even though the short code is shared. This system helps keep your communications organised and targeted.

Cost for Senders

Text messages sent to your Shared Short Code will cost the sender 20c each. This fee is set by the mobile operator and includes GST, making the cost structure clear and predictable for your audience.

Automated Replies

You can send automated replies for each received message; however, these replies will be charged according to the standard messaging rates. This setup allows you to maintain interactive communication with your audience.

Fees

There is a one-time setup fee and a monthly fee for each keyword registered to your short code. This pricing model is designed to be affordable and flexible, fitting a variety of campaign needs and budgets.

How We Deliver Received Messages

Seamless message delivery is crucial for effective communication. Our service offers several convenient methods to ensure you receive and manage your incoming SMS messages efficiently:

Via Email

We can convert received SMS messages into email messages and deliver them directly to your inbox. This method ensures you receive and manage your communications efficiently without having to log into multiple systems.

Via Web Dashboard

Log into our web dashboard to view and manage your received SMS messages. Our intuitive interface allows you to search, view details, and download messages at your convenience, providing an easy way to track and handle your SMS communications.

Via Webhooks

For real-time integration with your systems, we provide received messages through webhooks. We notify your web server via Simple HTTP/S request, JSON or XML, allowing you to process and handle messages directly within your own applications or systems.

Examples of Keyword Campaigns

Text-to-Win: Entering a Prize Draw
Enter customers into a prize draw by sending a text message with a specific keyword. Ideal for promotions and giveaways.
Scratch Codes: Entering a Prize Draw using a unique entry code
Allow participants to enter a prize draw using unique codes sent via SMS, increasing engagement and tracking.
Request for more info: Asking a Question (Text 4 Info)
Enable customers to text keywords to request more details or information, such as "Text 4 Info" for a brochure or service details.
Text-to-Register: Registering for a Service
Simplify registration processes for events, services, or special offers by allowing users to sign up via SMS.

Additional Benefits

With a Shared Short Code, you gain the flexibility to run multiple keyword-based campaigns simultaneously, targeting various customer segments with ease. This streamlined approach allows you to execute diverse marketing strategies without the hassle of managing multiple short codes.

Moreover, you can foster high levels of engagement with your audience, as the cost of automated replies is included. This means you can maintain interactive and responsive communication with your customers, enhancing their experience and satisfaction.

Cost-Effective

Sharing a short code significantly reduces costs compared to dedicated short codes, making it a budget-friendly option for small to medium-sized businesses.

Flexible Campaigns

Easily manage and run multiple keyword-based campaigns simultaneously, allowing you to target different customer segments effectively.

High Engagement

You can maintain interactive communication with your audience, enhancing customer engagement and satisfaction.

Pricing:

Setup Cost: $200 (One off)
Monthly Cost : $100 for first month, $60 following months
Messaging Costs : Automated Reply $0.10 per SMS Part - No charge for SMS received

Service Terms:

Month-by-month term, cancellation at any time
Texts into the Short Code cost the mobile sender 20c inc GST
For every received text message, you are allowed one free reply back to the sender
Pricing is in New Zealand Dollars and excludes GST